IMAGINATION - LOUIS VUITTON

🟦 IMAGINATION – LOUIS VUITTON / GCMS CLUB
Launch Year: 2021
Olfactive Family: Citrus Aromatic
Collection: GCMS Club
Perfumer: Jacques Cavallier Belletrud
Format: Excel Formula File

Imagination isn’t a perfume. It’s a vision of light.

Launched by Louis Vuitton in 2021, Imagination is a masterclass in weightless freshness — the olfactory equivalent of sunlight shimmering on water. Jacques Cavallier Belletrud composed it as a glowing sphere of citrus and musk, where every note breathes and expands like a deep inhale.

At the top: ginger, green mandarin, and orange oil ignite a burst of juiciness, sharpened by the peppery sparkle of Sichuan pepper and fresh mint tones from carvone and menthone. But what follows isn’t expected. There’s an ethereal beauty: Hedione and Ambrettolide sculpt a radiant trail, soft but diffusive, lifted further by Ionones and subtle florals.

The technical elegance lies in its backbone — a stunning construction of Ambroxan, Muscenone, and Guaiacwood that gives weightless structure and immense longevity. This is citrus without cliché, and musk without heaviness.

A dream of freshness, reimagined.

🌿 For perfumers exploring the new codes of citrus and musk
⚙️ Built on Hedione, Ambrettolide, Ambroxan — sheer brilliance
🌀 Ideal for light masculine colognes and summer signatures